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Racial Casting Question

Demosthenes Daskaleas
Posted June 26, 2014 11:37 PM

Concerning Hollywood productions, including various race-representations in a cast, is it simply a matter of marketing or equal opportunities legislation?

For instance in Thor, the Asgardian ensemble was oddly multi-ethnic. I'm guessing the reason behind this is clearly marketing. Thor was a huge-budget summer block-buster that needed badly to sell big. But is there something more?

Margaret Langendorf
Posted June 27, 2014 9:01 AM

Hm, most producers try to reflect the audience if they can. In the case of Thor, the audience they wanted was global, so yeah....

Christine Murphy
Posted October 29, 2014 11:03 AM

I think that it really depends on script (Twilight Saga and martial art films comes to mind), marketing and equal opportunities.  Not saying that some groups are more favored than others, but really look at some of the types.

Jason Dennis
Posted October 29, 2014 11:38 AM

There might also be a straight cost numbers game. There are simply more very-high-cost white actors and actresses, and fewer minorities. The minority talent may have simply had a lower asking price.

Christine Murphy
Posted October 29, 2014 1:05 PM

Hmm That is an interesting suggestion, Jason.  Whatever the reason today, it probably goes back to the Silent Movie era.  What year was any other race allowed to be cast as an actor? I'm glad to see movies (again with Twilight saga) becoming more diverse.  I think that more writers are writing  for those racial characters then even 30 or more years ago.