When a narcissistic pie mogul claims divine inspiration for his revolutionary ‘negative-calorie pie,’ a determined cake CEO fights to expose his lies, sparking a public battle that reveals how truth can be twisted in the pursuit of power and profit.
SatireTime Period: PresentStory Location: USASpecial Effects: No SFXTarget Audience: Adult | Teenagers | Young Adult
Fed Up is a sharp, darkly comic satire set in a world where food fads, media spin, and corporate egos collide. At its heart is Tish Mahoney, a talented but underappreciated CEO who’s poured her soul into Mahoney Cake Company. Her latest innovation, a modular, AI-powered cake system, has the potential to revolutionize baking for everyone, from home cooks to major corporations. But Tish’s dreams are about to be trampled by the arrival of Flash Kennedy: a charismatic, egomaniacal entrepreneur who claims to have been “sent by God” to save America from obesity… with negative-calorie pie.
Flash’s outlandish marketing blitz, fueled by conspiracy-laden commercials and a relentless social media campaign, doesn’t just threaten Tish’s business; it targets her by name, painting her as a liar and even a “cake communist.” The fallout is immediate and brutal: Tish is bombarded by online hate, threatening phone calls, and a media circus that turns her life upside down. The absurdity of Flash’s campaign is matched only by its effectiveness, as the public’s appetite for easy answers and viral outrage puts Tish’s company and her personal safety on the line.
As Flash’s pies fly off the shelves and his cult of personality grows, Tish is forced to fight back. She goes undercover, infiltrating Flash’s world, determined to expose the fraud at the heart of Crust Capital with the help of her loyal VP, Sara. Along the way, she faces betrayal from within her own company, the emotional fallout from her sister’s tragic death, and the very real possibility that the truth might not be enough to save her.
Fed Up blends biting humor with genuine emotion, skewering everything from diet culture and influencer marketing to corporate greed and the fragility of reputation in the digital age. The world is heightened but familiar, filled with viral memes, cable news pundits, and boardroom power plays. The tone is in the spirit of Thank You For Smoking and The Big Short-fast, funny, and unafraid to take big swings at real-world absurdities.
At its core, the film is about resilience: one woman’s refusal to be defined by lies and her fight to reclaim her voice in a world that rewards spectacle over substance. Tish’s journey is both comedic and heartfelt, as she discovers that sometimes the only way to beat a con artist is to play the game on her own terms.
With its timely themes, memorable characters, and a blend of laugh-out-loud moments and real dramatic stakes, Fed Up is a comedy for anyone who’s ever felt overwhelmed by hype, hungry for the truth, or just a little bit tired of being sold another miracle cure.
